Things to watch out for in e-commerce efforts

Things to watch out for in e-commerce efforts
On Behalf of Mockensturm, Ltd | Aug 08, 2017 |

E-commerce has come to be an important revenue stream for a wide range of companies. Many things can affect what impacts a company’s e-commerce operations end up having on the company’s overall financial state.

One is how the business conducts such operations. Certain mistakes could make customers much less likely to buy from a company’s online store or to be a repeat online customer of the company. This, in turn, could significantly curtail the revenue potential e-commerce has for a company.

Examples of things it can be important for companies to avoid making mistakes in when it comes to e-commerce include:

  • Shipping options. Failing to provide attractive shipping options to customers can be a real problem. What such options are made available can play a big part in a customer’s decision on whether or not to make a given online purchase.
  • Differentiation. There are lots of options out there for online shoppers. When a company fails to properly highlight what differentiates it from others in its online store, its e-commerce efforts could end up getting lost in the shuffle.
  • The product details are given in their online store. There are a range of ways, including written content, video and photos, that companies can convey product information to customers in their online store. A company failing to give customers enough product details in its online store is among the things that could keep a customer from buying from this store.
  • How they act towards a customer following an online purchase. There are a variety of actions a company could take after a customer has made an online purchase with it to try to strengthen and build the relationship with them. Simply ignoring taking these kinds of steps could cause a business to squandering the opportunity to turn a customer into a repeat customer.

So, it can be very important for a company to pay careful attention to the details regarding its online sales efforts. Giving proper attention to detail can also be critical when a company lands in legal disputes (such as disputes with customers) in relation to its e-commerce efforts. What the end result of such a dispute is can have major financial ramifications for a company. So, it is among the things that can impact the likelihood of a company’s e-commerce efforts having the kind of positive revenue impact that the company was hoping for.

Recent Posts



The Relief You Need From Attorneys You Can Trust

Are you ready to take the first step toward reaching your goals?
Contact us today to schedule a Initial Consultation with our Toledo, Ohio, attorneys.

Let’s Get Started

This field is for validation purposes and should be left unchanged.

Mockensturm, Ltd

1119 Adams Street, Floor 1
Toledo, OH 43604